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User Experience (UX)

How Visitors Actually Look for Things on Your Website (And Why It’s Not What You Designed For)

  • You designed your website around how you think about your business. Your visitors search it the way they think about their problem. Those are almost never the same thing — and the distance between them is where good visitors quietly go missing.

Six Patterns That Break Website Search Experiences

  • When website search fails, it usually fails in one of six recognisable ways. Here they are — each one explained, illustrated, and fixable.

Why Most Website Search Experiences Fail Users

  • You've built a great website. Your content is solid. Your product is good. But when someone searches for it on your site, the experience quietly falls apart.

What is the difference between UI and UX Design?

  • Ever heard of User Interface (UI) and User Experience design? Many of us often mixed both terms up because it sounds similar. This FAQ will finally answer what is the difference between UI and UX design: