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Marketing Best Practices

How Visitors Actually Look for Things on Your Website (And Why It’s Not What You Designed For)

  • You designed your website around how you think about your business. Your visitors search it the way they think about their problem. Those are almost never the same thing — and the distance between them is where good visitors quietly go missing.

Why Most Website Search Experiences Fail Users

  • You've built a great website. Your content is solid. Your product is good. But when someone searches for it on your site, the experience quietly falls apart.

Ways to improve email deliverability

  • Have you ever wonder why when you send an email, they are received in your subscribers’ spam folder? This is known as email deliverability failure, when an email ends up in the junk folder or blocked by ISP (Internet Service Provider).