SEO stands for “search engine optimization.” It’s about organically improving both the quality and quantity of a site's content to increase its visibility and ranking on the search engine …
What are some common digital marketing tools used for keyword research?
As a fundamental digital marketing strategy, keyword research help to cast some insight into what and how people search online. Analyzing keywords not only offers ideas for generating relevant …
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What is SEM and how can it benefit my website or help my business?
SEM is Search Engine Marketing and it is part of the entire digital marketing ecosystem. It comprises SEO (Search Engine Optimization) and SEA (Search Engine Ads). SEO helps your website gain …
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Digital Marketing In the Post COVID-19 Era
As countries slowly ease on their pandemic restrictions and businesses begin to reopen, we can all agree that one thing's for certain — that this ‘new normal’ is here to stay. And along with this …
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How to Build a Local SEO
Here's how local SEO works: what's the first thing you'd do when searching for a nearby restaurant? You Google ''restaurants near me'' of course! This is an example of a local SEO which happens …