Search Engine Results Pages, or SERP for short, is as its name suggests, what users see when they search for something on a search engine.
For example, you search for something on Google, the results page that you get back is SERP.
SERP is a major factor in deciding how much traffic your site receives and an important aspect of search engine optimisation.
One key thing to take note is that SERPs are not presented to users solely based on search terms. Every SERP differs slightly from user to user, taking into account factors such as the user’s physical location, browsing history and social settings.
Naturally, you would want your site to appear as high up in the search results as possible so as to increase the chances of being clicked on and attracting more clients.
Check out our definitive SEO guide for some ideas on how to optimize your search engine results and attract more organic traffic to your website!