Consider email marketing as one of your digital marketing strategy for sending emails to prospects or existing customers.
Email marketing is one of the most direct and effective way of connecting with your leads, nurturing them, and potentially converting them into customers using email platforms.
To do so, marketers often refer to email marketing tools to create, send, test, optimize, and report on their email campaigns.
Here are the top two tools we highly recommend beginners to choose from:
- Sendinblue – a leading platform that includes email marketing and features such as customer relationship management and landing page creation. A key feature of Sendinblue is A/B testing and market segmentation. Sendinblue’s preview tool is yet another key feature that works even in their Free plan that other platforms may lack of, and they have over 70+ templates for you to choose from to create a responsive email to fit any screen format.
- Mailchimp – you might have probably heard of Mailchimp. Their free plan includes basic features like email creation and scheduling. Automation is also another feature of Mailchimp as it allows you to blast your email at critical steps of a buyer journey.
There are many other platforms that you can choose from for your marketing platform. Find out more about Sendinblue as our preferred email marketing tool.