On page SEO (or on site SEO) refers to the factors you can control on your own website.

Not to be confused with SEM and local SEO, on-page SEO is simply the process of optimizing web pages to attract organic traffic and improve a website’s search engine rankings.

Here are some strategies you can implement within your web page and website directly to improve on-page SEO:

• Publish relevant, high-quality content
• Optimizing your headlines, HTML tags (title, meta, and header), and images.
• Use descriptive file names for your digital assets

Check out our definitive SEO guide for some ideas on how to optimize your search engine results and attract more organic traffic to your website!