SEM is Search Engine Marketing and it is part of the entire digital marketing ecosystem. It comprises SEO (Search Engine Optimization) and SEA (Search Engine Ads).
SEO helps your website gain organic traffic via Search Engines, while SEA attracts traffic to your website with paid advertisements from search engines. Regardless of which, the goal is to improve your website’s visibility on the Internet and drive traffic to your website. Hence helping your business to gain online presence, generate interests to your products and services, and funnel opportunities.
You can always do SEM yourself, or engage experts in this area to do the job for you. If done well, the benefits it brings to your website and business will be multifold.
And while you’re at it, why not check out our definitive SEO guide for some ideas on how to optimize your search engine results?