As a fundamental digital marketing strategy, keyword research help to cast some insight into what and how people search online. Analyzing keywords not only offers ideas for generating relevant content, it also highlights what is lacking from your existing content.

Here are some digital marketing keyword research tools that you can use to find competitor keywords for your business:

• Google Keyword Planner
• Google Trends
• Keywordtool.io
• SEM Rush
• Ahrefs’ Keywords Explorer
• Moz Keyword Explorer
• BuzzSumo
• UberSuggest

And while you’re on the topic of digital marketing, why not check out our top 5 digital marketing trends for the post-COVID-19 era?