How can I optimize images and videos for website?

Website taking forever to load? Fortunately, there are many ways you can reduce the file sizes of your images and videos to help improve your website’s performance.

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Here are some ways that you can optimize your videos for websites:

  • Use HTML5 supported video formats such as WebM and MP4
  • Stream your videos directly from the server.
  • Compress the video data.
  • Enable lazy loading on your website.
  • Use a Content Delivery Network (CDN) to reduce video loading times.

Here are some ways that you can optimize your images for websites:

  • Resizing the images to scale.
  • Compressing your images using lossy compression where possible.
  • Use PNG for high details and high resolutions; JPG for photos and screenshots
  • Save images as “optimized for web” in tools such as Photoshop
  • Convert images to WebP format in Chrome.
  • Enable lazy loading on your website.
  • Use a Content Delivery Network (CDN) to reduce image loading times.

For more tips on compressing images, check out our article on the different image formats and compression!

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