Digital marketing is all the rage these days and this comes as no surprise in our rapidly digitalised world.
They are advertisements that uses any electronic devices or electronic channels to market any products or services. There are different types of digital marketing and you can use them to increase your website traffic.
Four different types of Digital Marketing
Search Engine Marketing (SEM)
SEM is all about improving your placement in search engines results. Search Engine Optimization (SEO) and Pay Per Click (PPC) plays a part in SEM.
SEO – websites, blogs and infographics are channels that can help optimize your website. As a result, rank your website higher on search engine results pages (SERP). You can find more on how to build a local SEO to start your digital marketing strategy.
PPC – you buy visits to your website instead of getting those visits organically from SEO. One of the common types of PPC is Google Ads. You end up with the top slot on Google’s SERP when you bid for an ad placement and someone searches a keyword related to your business. Then you pay a fee to the search engine each time your ad is clicked as it sends a visitor to your website.
Social Media Marketing
Social media marketing helps to advertise your brand and the content on your social media channels. This practice enhance brand awareness, boost website traffic and generate leads to your business. Most common social media channels are Facebook, Twitter, LinkedIn, Instagram.
You can use email marketing to communicate with your customers or prospects. You can use email to promote your content, discounts, events or direct them towards your website. The different types of email:
- Abandoned cart reminder
- Welcome email
Media buying is purchasing media placements for advertising on websites, radio, TV, magazines, digital signage or publications. It allows you to get exposure to many people at the lowest cost possible. There is a negotiation process and it starts after media planning (the process of buying a media space). It is important to advertise your content at the optimal time as you only get the space for a specific duration of time for maximum exposure.
With digital marketing, you are not restricted to only one channel. In fact, you can combine as many channels as you prefer to best communicate with your target audiences. As a start, you may want to consider which channel will allow you to stand out most based on where your target audiences are. Then, focus on optimizing your content to gain their attention and interaction to convert them into leads. From there, you can see which channels are gaining more leads for you and you can focus or improve your website traffic. Alternatively, you can hire experts in the respective industry to help you.