What is Sendinblue?
Sending a commercial email message to your email subscribers is made simpler with email marketing tool such as Sendinblue. It is an ESP (Email Service Provider).
With such a tool, you can send email campaigns based on your list of subscribers. It allows you to create email lists and send emails in bulk. Sendinblue does not only store the email addresses and help you send them. Sendinblue also provides A/B testing that allows you to compare which variant of your Electronic Direct Mailer (EDM) leads to a higher conversion rate.
What are the types of email marketing?
There are two types of commercial email message: informational or professional. And depending on the nature of the email, you can craft specific messages to form an association connecting your brand with your contacts.
Informational Email Marketing
Informational email marketing are for you to share business related news or feature a product usage description. Also known as newsletters. Announcements is another form of informational marketing to share more formal public statements or new measures in your company’s services. These emails are typically on a set schedule and it cultivates a steady connection with your subscribers.
Professional Email Marketing
Professional email marketing are for campaigns promoting a sale item or a new product release with a clear call-to-action, CTA for short. Say you would like to send out an email blast for a new product, you can add a “First Look At Our Latest Products!” link, enticing your subscribers to click on the link. This creates an engagement between your company and your subscriber. You can also choose to send cart recovery or special offer emails. This type of campaigns are sent when needed to draw attention from subscribers to visit your website to make a purchase.
Why choose Sendinblue?
Sendinblue has four different pricing plans for you to select the best plan for your business. Choose between Sendinblue’s existing email templates or even customize your own. There are also additional features such as SMS campaigns and a built-in live chat.
Gone are the days of sending emails one at a time for your different target audience. With Sendinblue, simply craft your message, choose your recipient list, schedule them and let them sweat the hard stuff!
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