Have you ever wonder why when you send an email, they are received in your subscribers’ spam folder? This is known as email deliverability failure, when an email ends up in the junk folder or blocked by ISP (Internet Service Provider).
What is Email Deliverability?
It refers to the amount of time it takes for an email to reach your subscriber’s inbox.
What are the components I need to improve it?
- Sender Policy Framework (SPF) to prevent domain spoofing as it tightens your DNS servers and restricts emails sent from your domain.
- Domain Keys Identified Mail (DKIM) to ensure that your email content remains trustworthy and has not been modified or compromised by hackers.
- Domain-based Message Authentication, Reporting and Conformance (DMARC) connects the other 2 components together with a regular set of policies. It links the sender’s domain name with the From: header and with better reporting back from mail recipients.
Once you set up your email infrastructure with them, you prove to the ISPs that you are who you are. That your emails are not spam. It also ensures that others will not be able to forge your emails freely. Which prevents email spoofing; a technique for phishing attacks by someone else gaining control of your email domain and emails sent to the spam folder.
There are many other platforms that you can choose from for your marketing platform. Find out more about Sendinblue as our preferred email marketing tool.