What is the ideal logo size I should export for my web page?

Your brand’s logo acts like its face, leaving a lasting impression on people when they first come to your website. However, determining the ideal size for your logo to display it online does not have a universal size. It all depends on various factors that need thoughtful consideration.

Check on your logo’s size

For your website, a starting width of about 150 to 250 pixels might be suitable. However, you should change this to fit with the style and arrangement of your site.

Take note: Refer to brand guidelines Many big companies, such as Apple and Google, have elaborate brand guidelines that specify the dimensions and usage of their logos. It’s important to refer to these guidelines first to ensure your logo adheres to their specifications

Your resolution and pixel density play a big role

“My logo looks blurry!” That’s because your image might have low resolution/pixel density.

So what does it mean?

PPI (Pixel per Inch) refers to the number of pixels that will be displayed in a single inch of any digital screen. PPI, also known as pixel density, measures the clarity of images. The higher the PPI, the greater the detail will be displayed in the image.

Generally, most people would advise saving logos at 72 pixels per inch because that’s the typical quality for online images. However, as more screens have high density like Retina displays, some creators choose a bigger resolution of 144 ppi to ensure the picture looks very clear on these advanced screens.

A simple trick to generally display a crisp logo on your web page is to export a double sized logo (e.g. 144 pixels by 50 pixels), and set the intended size (e.g. 72 pixels by 25 pixels) via the html image width and height attributes. Do ensure that the intended size setting retains the aspect ratio of your bigger exported image, otherwise it will turn out to be distorted.

Choosing the Right File Format for Display

When you export your logo, it is good to use SVG or PNG because these formats keep the quality high and work well on various devices and screens. If you’re unsure about their significance, you can find more information about the different file formats.

Although logo is just another element of a website, it has an important role in leaving an impact on your brand. We hope that you will be able to have a sharp and clear logo from your page.

If this article was useful for you to make improvements on your website’s logo, and you are looking for digital branding service or professionals to design an aesthetically pleasing website, you can contact us for more discussion.